Have you ever felt like something is holding you back? Like you’re stuck in a cycle of habits, fears, and reactions you can’t fully control? The truth is, much of what drives us comes from deep within—our subconscious mind. Scientists and psychologists suggest that around 95% of our actions are subconscious, leaving only 5% of our decisions made consciously. While the exact percentage may vary, the principle is clear: much of our daily lives are shaped by patterns and beliefs we’re not even aware of.

When I moved to Spain with my kids, it wasn’t just about finding a new place to live—it was about leaving behind a life that no longer felt right. We left behind the stress of too many expenses, the constant hustle, and the endless accumulation of things we didn’t need. In exchange, we chose simplicity: daily walks by the beach, the warmth of the sun on our skin, and a slower, more intentional way of living.

Aroma psychology is a fascinating field that goes beyond simply enjoying pleasant scents. It’s about connecting with the essence of nature, allowing it to influence our subconscious, and using it as a tool for emotional healing and self-discovery. At its core, aroma psychology explores how scents can evoke deep-seated memories, bring forgotten emotions to the surface, and even shift our mental state. This goes beyond just inhaling a pleasant smell; it’s a profound journey into understanding ourselves through the sensory world.

The new Netflix documentary on Martha Stewart is more than a look into the life of a lifestyle icon; it’s an empowering reminder of what can happen when we embrace our strengths, adapt, and stay relentlessly focused on our dreams. Nearly 50 years ago, Martha began her journey as a girl from a small town with six siblings. But she didn’t let her humble beginnings define her. Reinventing herself again and again—from a successful model to one of the first female stockbrokers in a male-dominated world, and eventually into the beloved (and sometimes feared) queen of homemaking—Martha’s story is one of grit, ambition, and resilience.

Freedom is not just doing what I like, it's feeling fully free inside and out. Here is a set of freedoms that I think are important to be fully free as a human:

Many people find themselves stuck in jobs that feel never-ending—whether it’s high-paying but soul-crushing, or a dead-end role that offers no growth, no fulfillment, and no sense of purpose. If you’re feeling anxious, trapped, or simply burnt out from a job you hate, it might be time to break free and pursue a life that truly aligns with your passions and desires for freedom.

Hi, I’m Ieva, founder of U-Boost Freedom, and I help individuals just like you break free from jobs that drain their energy and hold them back from living the life they truly want. Whether you’re stuck in a dead-end job, overwhelmed by responsibilities, or feeling trapped in a career that leaves you unfulfilled, my mission is to guide you on the path to freedom. At U-Boost, I offer a supportive framework that combines mindset shifts, practical tools, and a strong community to help you succeed.