Villajoyosa isn’t just a place—it’s a feeling. Nestled along the Costa Blanca, this small town, just beyond the bold skyline of Benidorm, greets you with a kaleidoscope of colors that seem to reflect its vibrant, quirky personality. It’s not big, not pretentious, but it’s undeniably special.
Yesterday, the kids and I spent an unforgettable late November afternoon there, and it felt like stepping into a dream painted in golden hues.
A Splash of Color and Charm
The seafront of Villajoyosa is its heart and soul. Rows of rainbow-colored houses stand proudly along the promenade, their colors warm and glowing in the soft light of sunset. These homes, with their reds, blues, yellows, and greens, were once painted bright to guide fishermen home—a tradition that gives the town its name, “The Joyful Village.”
Walking through these streets, you can feel the simplicity of life here. It’s not overly polished; the charm lies in its authenticity. Sure, the inner parts of the town may not be glamorous, but that’s part of what makes Villajoyosa so real and endearing.
Beach Bliss in November
The beach was calling, and yes, I answered—even in late November! The water was crisp, clean, and surprisingly inviting. The waves added a playful energy, and the kids couldn’t stop running in and out of the surf, giggling at the rush of the waves. As I swam, I couldn’t help but marvel at how pristine the Mediterranean is here, framed by the colorful town behind me.
Golden Hour Magic
By late afternoon, the town transformed. The golden hour light cast a warm glow over everything—the colorful houses, the soft waves, the sandy beach. It felt like a secret world, frozen in time. This is when Villajoyosa truly shines, its colors amplified by the setting sun.
We found a cozy little restaurant along the promenade with outdoor seating. Fresh seafood, warm bread, and even warmer smiles from the locals—it was the perfect end to a perfect day. The kids, exhausted but happy, savored dessert (don’t skip the locally made turrón—it’s a Villajoyosa specialty).
Special Spots to See in Villajoyosa
• The Seafront Promenade: Perfect for a stroll, a coffee, or just soaking in the view of the colorful houses.
• The Beach: Clean, calm, and great for families—even in November!
• Turrón Factories: Villajoyosa is famous for its nougat, and visiting a factory or shop is a must for a sweet treat.
• The Old Town: While simpler than the seafront, it has its own charm with winding streets and a local vibe.
Why Villajoyosa Should Be on Your List
Villajoyosa may not have the elegance of Altea or the grandeur of bigger cities, but it has something else—a soul. It’s the kind of place that invites you to slow down, breathe deeply, and find joy in simplicity.
And if you can visit during the golden hour, you’ll see why this little village has become one of our favorite gems along the Costa Blanca.
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